Keeping our Kids Wired

If you thought kids nowadays were restless enough, listen to this.

Last year, Brazil's Coffee Industry Association launched a program to provide free breakfast to more than a million Brazilian school children. What are the coffee barons including in that free breakfast you might ask?

Why free coffee of course!

After all, Brazil with all of its vast coffee-growing regions, happens to be the world's second largest coffee consumer - after the United States. And in Brazil it's common for young children to drink coffee by the age of three.

Darcy Lima, Professor of Clinical Pharmacology and History of Medicine at the Federal University of Rio de Janeiro, defended the coffee growers' plan. “Kids have soft drinks at school. Why not drink coffee instead to make them alert and attentive?”

Why not indeed.

BBBBBBBBBBBBBBBB